Core Service Areas
Our core services areas include:
Research Methods
Across each of our core service areas we offer the following research services:
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WGBH Multimedia Evaluation
The challenge
Our client wanted to evaluate the effectiveness of a multimedia approach to teaching kids about engineering. The multimedia included (1) television episodes, (2) a website, and (3) an Activity Guide. The target user groups included middle school teachers and students.
The solution
We performed a multi-method study that included (1) a school-based pilot test, (2) pre- and post-test surveys, and (3) teacher interviews. We provided the client with actionable, formative evaluation data to enhance each of the media elements for use by middle school teachers and their students.